There are downsides to taking payday loans, even though the commercials that you see on the newspaper, television and radio seem like it is so easy and beneficial to take payday loans, there is a reason why they are marketed that way. The benefits to payday loans are quite strong but the downsides to payday loans are strong as well. First of all, the hook that gets people to take payday loans is convenience. People do not want to deal with hassle when looking for a loan or even applying for one. They do not want a hassle when it comes to getting their money and so on. Payday loans are marketed so that all of these hassles are eliminated. That is how it draws so many people into taking these quick, fast and easy loans. People also find it very appealing to know that they can get money in their hands very quickly compared to regular loans.